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SEO Presentation Skills

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By Faye Foo on May 27th, 2009
in Search Engine Optimisation | Comments Off

Good presentation skills are essential not just in the SEO industry, but in every other industry as well. Lucy Langdon wrote about the multitude of conferences thats featured so prominently in our industry, and how we are often called on to present SEO clearly (and favourably!) to potential clients and skeptical CEOs.

Six ways to identify pages for optimization

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By Scorpio on May 27th, 2009
in Search Engine Optimisation | Comments Off

Web analytics tools can provide suggestions to which pages to optimize.

Recession Survival Tips: Making Pay-Per-Clicks Pay Off!

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By Faye Foo on May 27th, 2009
in Search Engine Marketing | Comments Off

This article shares some recession-worthy survival tips for firms that deal largely with Internet Marketing; they talk about topics such as re-evaluating keywords, testing your call to action and also how to strategize for affinities! After reading the article, something struck a cord with me; especially when I read about the methods on how to [...]

Singapore’s Search Trends 2008

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By Faye Foo on May 26th, 2009
in Search Engine Marketing | Comments Off

The list is out- Singapore’s search trends for year 2008! This entry will give you a gist of what Singaporeans were raving about over the past year! In a nutshell, Edison Chen, along side with Chicken Rice, Singapore Olympics and the Beijing Olympics topped their respective lists of the most popular searches in Singapore for [...]

Microsoft Determined to Take Google On

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By Jereme Wong on May 25th, 2009
in Online Marketing | Comments Off

With the revamp of its Live Search service, it seems that Microsoft is not giving up its stake in the web search market. In fact, it is set to launch an $80 million to $100 million ad campaign for Bing to get consumers to rethink search. As reported in AdAge: People with knowledge of the [...]

A Six-Step Link-Building Plan

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By Scorpio on May 22nd, 2009
in Search Engine Optimisation | Comments Off

One of the key factor to SEO is building links to your website. Here’s an exerpt from the May’09 issue of Website Magazine.

Searchonomics: Search Statistics Made Fun

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By Gino Carpio on May 21st, 2009
in Search Engine Marketing | Comments Off

Whoever said statistics about search must be dry and boring hasn’t experienced presentations from two data giants of the search world, Geoff Ramsey, CEO of eMarketer and Bill Tancer, General Manager, Global Research for Hitwise.

A special report from the Search Engine Strategies conference, February 27-March 2, 2006, New York, NY.

Making Sense Of Results From Online Campaigns

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By Gino Carpio on May 21st, 2009
in Online Marketing | Comments Off

When I talk to marketers these days, one of the most frequently cited needs I hear about is the ability to measure (and make sense of) results from online campaigns. – by Steve Latham

Five Google Analytics metrics that you’re probably not using

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By Gino Carpio on May 21st, 2009
in Web Analytics | Comments Off

When talking about Google Analytics or Web Analytics in general, some metrics and reports get seemingly all the attention (and rightfully so). Metrics like Bounce Rate, while loved by Web Analysts on all corners of the globe, are just too popular. In fact, Bounce Rate is now trendy! Do you think it’s become a buzzword as well?

Catch us at Pacific Conferences’ upcoming Search Engine Marketing Workshop

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By Gino Carpio on May 21st, 2009
in Search Engine Marketing | Comments Off

If you are interested in learning more about Search Engine Marketing, you can take a look at one of the workshops organised by Pacific Conferences.

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