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The Configurations of a Great Landing Page (2 of 2)

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By Ming Yeung on July 12th, 2012
in Conversion Optimisation | Comments Off

How did Groupon grow its revenue year-over-year by 415%? The secret is the combination of a brilliant idea along with online marketing nous, and the creation of an ingenious landing page that converts. Part 2 of this series will go through the design and copywriting of a landing page.

The Configurations of a Great Landing Page (1 of 2)

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By Ming Yeung on July 10th, 2012
in Conversion Optimisation | Comments Off

How did Groupon grow its revenue year-over-year by 415%? The secret is the combination of a brilliant idea along with online marketing nous, and the creation of an ingenious landing page that converts. Part 1 of this series will go through the critical elements of a great landing page that helps to bring in conversions.

Why Are Landing Pages So Important? You Live or Die with It

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By Ming Yeung on July 4th, 2012
in Conversion Optimisation | Comments Off

Although landing pages can make or break your marketing campaign, many businesses neglect it. Not only do they lose advertising dollars, they leave significant money on the table. Learn why and discover the 3 benefits of a good landing page.

SEO Essentials In Under 10 Minutes

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By Ming Yeung on July 3rd, 2012
in Search Engine Optimisation | Comments Off

Fancy getting SEO advice from Google? You’re in luck, because Maile Ohye, developer advocate on Google’s Webmaster Central Team shares with us 11 essential SEO Tips.

How To Screw Up Social Media and Get More Fans “Magically”

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By Ming Yeung on June 29th, 2012
in Social Media Marketing | Comments Off

Is all publicity good? In a bid to stake a claim amongst all the noise on social media today, is it a viable option to screw up our social media campaigns? Join me as we take a look at some intriguing examples ranging from the Red Cross to McDonald’s.

Snapshot of An Intern’s Experience with clickTRUE

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By Yanru on June 28th, 2012
in Culture | Comments Off

If you are looking for a great place with great culture to embark on your digital marketing journey, hear what I have to say about clickTRUE!

SEM vs SEO – Which One First?

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By Ming Yeung on June 25th, 2012
in Search Engine Optimisation | Comments Off

We are often asked this question by our client: Is SEM or SEO more effective for driving traffic to a new website? Does having a limited budget mean you should not do SEM? Learn what tips we share with our clients in this post.

An Easy to Follow, Step by Step Guide for Google AdWords

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By Ming Yeung on June 22nd, 2012
in Search Engine Marketing | Comments Off

An extremely easy to follow step by step guide for using Google AdWords. Guaranteed to help you maximise your search engine marketing ROI on the platform.

How to Launch a Kick Ass SEM Campaign (3 of 3) – Adwords Testing and Optimisation

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By Ming Yeung on June 20th, 2012
in Search Engine Marketing | Comments Off

Do you want to increase the clickthrough rate of your ad from 0.8% to 2.7% like how Howie Jacobsen did? Split testing, the final step of your Search Engine Marketing Campaign, is what separates you from your competition, and the big boys from the wannabes.

I Gave Up A Cushy Job To Follow My Passion…

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By Sher Min on May 26th, 2012
in Culture | Comments Off

I had a permanent job offer from one of the Big Four in Singapore, but I gave it up in pursuit of my passion. In some ways, I defied what my parents had installed for me and I didn’t regret. Here’s my story….

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